I tried to re-create the classic mental image of a Alien Space Craft ( IOI ). People must almost instantly identificate the brand. Also made it in plain colors for it to be use as a seal in Templates and Stationaries, even paper stamps. I call it: Easy-to-remember Logo.
This is the "pure" layout. The Client Art might include some Photoshop effects (lightning, etc.) to the Logo to allow perfect blending with the desired background.
(This comment references Entry #4)