We would like to use the torch and flame also for other uses alone. The logo looks very good but work on the T and the flame to be very unique so when we use it alone it will be very different from any torch out there.
Do you have any suggestions or requests for the torch a flame. I was trying to keep it very strong and not overly complicated to ensure that it is memorable and easy to incorporate in all branding efforts. Reproducibility is a big concern if you want to use it in lots of ways.
I know I can make you happy. Thanks again for this opportunity. I'll be home soon, had surgery Thursday but seems to be bothering me more now than the day of.
We have a great logo. Now we will like to try to incorporate an abstract truck (18 wheeler) into the flame or name. It has to be a hidden abstract truck.
We dont want to really see a truck but the lines of it. Like fedex has an arrow that nobody sees until someone shows you.
I like the idea of doing it on the R but it has to be even more abstract an more hidden. We are looking for something that will be hard for everyone to see.
Use the top curve of the R and work with the inside to make a very abstract truck inside. That if you really see the with inside the R you will see that it's a truck, but if you don't focus that much you will just read the torch delivery.
Also lets work on the details of the Torch to have it as different an unique that when we use it separate from the name it will stand up very much from anything out there.
I hope you like the way mine is easy to see the T in torch and doesn't look like r or have horns. I like the way mine represents speed and the flowing flames look elegant and trustworthy.