Hi, First off... congrats on the research... you are the only one who captured the shape of a carboy. Our invention tilts the carboy so the clear wine can slowly pour out of the top layer, without disturbing the sediment at the bottom. The team likes the logos that show motion the best - would you be able to show something that captures the tilt vs it laying on it's side? Also, the team felt the font was a bit "cartoonie" - the target demographic probably has a large library with many leather-bound books (if you get my meaning). The more formal, the better. Hope it helps, and good luck.