The shape is great as it is very close to the shape of th clip portion of The Stash. Helvetica font is too plain. If the "S" was jazzed up, I would like this even more.
Thank you for the feedback. Here is the first revision. I am here to work with you any way that I can to make you that perfect logo. I used this letter type because it reminded me of 2 "pockets". I will be working on some other variations. Please let me know your thoughts on this new revision. Regards, Eric
Eric, Definitely like the improvement. The lighting effect is a bit distracting, though I think it could work if tweaked. I think I prefer the yellow to orange.
Steve, Thanks for the feedback. I made some revisions, which I feel captures your product better than the others. Not only is the S in the shape of the pocket, but it also consists of "concealed" pockets. Your thoughts.
I relaly like your work, but I still am not happy with the fonts (prefer fonts of #1 teh most). I prefer the interlocking "S" to the other fonts used, but not sure how it would look in the taller shape of #41. Maybe you could try squaring off the shape of #22.
I like 103. What if the middle lines overlapped more rather than ending where they meet? For example, the silver line would continue to the right and ended as it as it swept down into the yellow line. And vice-versa for the yellow line above. Then try putting this revised emblem inside of 97.