I thought it might be cool to do a modern, classy and clean mark with and edgy concept. I thought the logo should be as edgy as talk radio itself, however remain corporate and classy. Junkies are slaves to their addictions and I thought to use iconography from the most "hard to quit" addiction of all - crack, hence the hypodermic needle references juxtaposition with a radio tower.. I mark is basically telling listeners to "shoot-up" with your programme. I hope you like it. Thank You. David.