The Spectrum Group OnlineLogo Design Contest

Logo Design Contest
Contests / The Spectrum Group Online

The Spectrum Group Online has selected their winning logo design.

For $375 they received 174 designs from 20 different designers from around the world.

Withdrawn

2nd
#157

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7th
#153

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8th
#136

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9th
#156

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10th
#158

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New
#84

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New
#83

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Prefers others.
#155

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#154

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#138

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#137

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#135

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#134

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#133

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#123

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#122

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#121

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#120

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#119

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#90

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#89

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#88

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#87

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#86

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Prefers others.
#85

Discussion

 
Logo Designer
Hi there, please find my entries attached. The concepts uses two waves of spectrum colour coming together - converging - connecting. One line represents visibility and the other represents transparency. A visual, modern design that represents your companies ethos.

Please let me know if you'd like to see any changes.

Thanks

BMF
12 years ago
 
Logo Designer
Hi, please see my second designs attached. The concept of a tick shaped spectrum - the tick represents a positive message - you deliver for your clients - you do a good job - you have a positive outlook.

Again, please let me know if you'd like to see any changes

Thanks

BMF
12 years ago
 
We love the simplicity of the mark. As an agency, we make sure online marketing components work together. We balance the technical with creativity (content, design, etc.). The icon, as it is currently designed, doesn't quite reflect that story.
12 years ago
 
We love the cleanness of the design! Can you try different type treatments/fonts for this design.
12 years ago
 
Can you also remove "The" from "The Spectrum Group Online"
12 years ago
 
Logo Designer
Hi, thanks for the feedback. Some new options uploaded with different fonts.

I understand your comment about balancing creativity and technical know-how but the tick is a positive symbol that represents things working effectively together - so marketing components working together for your customers - I think the tick is a good way of representing the service your clients receive.

Let me know if you need any other changes.

Thanks

BMF
12 years ago
 
can we try a less retro-futurists logo? "Feels very computery"
12 years ago
 
We like font in #89. But do you think this works with our website font? We use web fonts in order to avoid rendering issues on various browsers. We'd like your opinion on the font you chose in #89. Also, we'd love this version without the "The"
12 years ago
 
Logo Designer
Hi, some new options with various fonts. I also uploaded versions with the font from 89. The reason I chose this font is that it has a modern and contemporary feel to it but it is also professional and quite slick looking. It sits well with the style of the icon.

With regards to your website font I think it does sit well with it. They are both sans serif fonts. Browser friendly fonts tend not to be the most interesting looking fonts to use in logos, so I tend to like to use something with a bit of style in the logo and partner it with a secondary websafe font of the same type (serif or sans serif).

Hope this helps. If you'd like to see any other changes let me know.

Thanks

BMF
12 years ago
 
We like the shading below the mark (fyi - we got feedback that it looked like the image was incorrectly cropped)
12 years ago
 
Logo Designer
Hi, sorry I'm not sure what the feedback was referring to - which part is incorrectly cropped? It's meant to be a natural flowing, slightly abstract tick shape. If you'd like me to review the shape let me know which parts you'd like to see changed and I'll make changes.

Thanks

BMF
12 years ago
 
Sorry for the misunderstanding. The bottom of the tick mark is flat. Some folks thought it look liked it had been cropped. Hence, why folks like the version where the tick had shading below it.
12 years ago
 
We really like this design, especially it's simplicity and uniqueness.Can we try some variations on the tick color? Magenta seems like the predominant color. Can we see versions with more teal?
12 years ago
 
Logo Designer
Hi, sorry for misunderstanding, thanks for clarifying. Couple of new versions with changes to the colours and reflections. Glad you like the design. Let me know if there's any other changes you need. Thanks.
12 years ago
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