The Shirt LockerLogo Design Contest

Logo Design Contest
Contests / The Shirt Locker

The Shirt Locker has selected their winning logo design.

For $375 they received 148 designs from 23 different designers from around the world.

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#136

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#135

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#134

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#99

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#98

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#97

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#96

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#95

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#94

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#58

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#57

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#56

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#54

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#53

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#52

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#51

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#50

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#49

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#48

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#47

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#46

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#45

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#44

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#23

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#21

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#19

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#16

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#15

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#14

Discussion

 
Pax
Logo Designer
Hello! And thanks for the opportunity to participate in your contest.
#14 is my first entry for you. A strong sports feel without being specific.
Felt like a graphic of a shirt may be too obvious since it's in your name and what you do. ;)
Your feedback and requests are always welcome!
~Geoff (A-ha)
10 years ago
 
Pax
Logo Designer
#16 -- a color combination option. (Please let me know if you want to see specific colors.)
#19 and #21 -- nothing quite says sports shirt like the classic brush script. "Locker" in bold block lettering grounds it. Again -- steered clear of including a literal shirt or locker in these. Seems "see-and-say" to me since your name says it all! :)
10 years ago
 
Pax
Logo Designer
#23 -- Had to try a tag. Nice effect!
10 years ago
 
Client
Thank you for your entries, I do like #19 and #14 the most... Not sure what to ask you to do to it. If there was a way to incorporate the sports balls??? I love the fonts you used!
10 years ago
 
Pax
Logo Designer
Some color options and added a distressed look to the lettering.
10 years ago
 
Pax
Logo Designer
Tagline/slogan added. Still working on a version with sports balls incorporated.
Thanks!
10 years ago
 
Client
On #58, what if you leveled and centered up "The Shirt" over "locker" and incorporated the sports balls in between the words in a line.... Not sure, just a thought.. I like what you have done so far.
10 years ago
 
Pax
Logo Designer
Thanks for the input! I think I'll try something like that so you can see it.
As an Ad Agency Creative Director, I always consider the true purpose of a logo. Bottom line? A logo is the visual ambassador of your company; your brand. In the design process, I have to ask myself, "What does the consumer know?" And I think your name covers the two most important facts: 1) You sell shirts, and 2) the word 'locker' reveals they're sports related. The rest is branding; creating the vibe and feel people get and have about your business.
If I show sports balls, I worry about what balls to show or not show. If I show a baseball, football, and a basketball, maybe a church volleyball team will think, "Well, I guess they can't make shirts for us." If I only show a short-sleeve t-shirt, a winter-league team might think, "No sweatshirts."
Sorry--feel like I'm, rambling. LOL. Just food for thought.
Thanks for indulging my blah-bah-blah. Really enjoying this contest! Want you to get the best visual ambassador of your brand; the logo that gives people the feeling you ant them to have when they think of you and your biz!
~Geoff
10 years ago
 
Pax
Logo Designer
Okay -- I think #94 and #95 may have what you're looking for.
Let me know? Your feedback is always welcome!
~Geoff
10 years ago
 
Pax
Logo Designer
Make that #96 and #97. Uploaded cleaner files.
Thanks!
10 years ago
 
Pax
Logo Designer
#99 features the four classic sports balls.
Thanks!
10 years ago
 
Client
We still like this design but feel it needs something, just not sure what.....
What if we repositioned/centered "locker" directly under "shirt" and maybe red and black balls. They are tough to see in this design... ??? Just some thoughts.
10 years ago
 
Pax
Logo Designer
Sure! Let me work on some options and I'll post them soon.
Thanks for your input! ~Geoff
10 years ago
 
Pax
Logo Designer
Okay -- check out #134.
Looking good from here. Your thoughts? Please let me know.
Thanks!
10 years ago
 
Pax
Logo Designer
That should be #135, not 134.
Any other direction, please send it along. Happy to work 'til it's right!
10 years ago
 
Client
Ok I like 136 but those balls are doing to for me. Not sure how to change.. Maybe some separation of the balls from the logo and maybe different colors to make the balls more realistic??
10 years ago
 
Pax
Logo Designer
I've enjoyed myself, but I've given you my best on this contest.
Sorry I couldn't get to something that did it for you. Take care!
10 years ago
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