Hello :) My concept involves creating a place that really pushes the idea of sanctuary - which, for college students - is a place that's peaceful. In my graphic, the steam rises and drifts away (a lifting action to make the logo purport a lightness or airiness) It then breaks up becomes clouds (representing daydreaming, tranquility, etc.)
The graphic created and the typefaces selected are all organic in composition to negate any rigidity and give a feeling of relaxation.
The graphic & the wordmark are easily separable to use as individual branding elements: tshirts / hats, napkins, coffee sleeves, acetate pastry bags, etc. The design also works as a single color allowing for budget-friendly application or etched mediums (glass entry doors or burned into wood counter areas / tables / napkin containers)
Thanks for your time & consideration. Any feedback you have is greatly appreciated.
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The graphic created and the typefaces selected are all organic in composition to negate any rigidity and give a feeling of relaxation.
The graphic & the wordmark are easily separable to use as individual branding elements: tshirts / hats, napkins, coffee sleeves, acetate pastry bags, etc. The design also works as a single color allowing for budget-friendly application or etched mediums (glass entry doors or burned into wood counter areas / tables / napkin containers)
Thanks for your time & consideration. Any feedback you have is greatly appreciated.
josh