My first thought was no - that it was too simple or mundane. My second thought was that it's simple and elegant like I asked for. The more I look at it, the more it grows on me. It passes the visibility test from afar (ie monument sign in front of a building).
thanks for the feedback, it does help speed the process along ... Idid want to keep it simple to show how versatile it would be, but there are some very simple things we can do to make it a bit more interesting.
how about something that gives contrast to the eye-chart text - makes it a bit more personal and solves the problem of the 'the' looking as if its not part of the eye test ?