We like where u r going with this one. Is it possible to try a shadow throw of the entire word 'candela'? If it gets complicated we understand but I think just having the 'a' cast a shadow feels a little fractured. To avoid a crowded arrangement, perhaps u don't need to have the upside down wording in the background and the shadow is cast a bit more magically.
Nice job. We appreciate your submission and look forward to a few other examples.
You've got a nice, clean design style but we're thinking that it feels more like a mountain gear clothing company and not like a film and television service company. Maybe try something with the 'candela' flame? The colors aren't quite working for us and feel free to throw a few different fonts at us just for some more options. We think we should stick to darker blues, greys, blacks and avoid the greens for now. Simple and effective....
Also - we are now going with 'the candela collective' and are losing the 'inc.'....
Thanks a lot for your flurry of entries. We like how you can pop in with a range of things and show diversity in your designs.
PS - the mountains aren't a bad thing, they just seem to dominate the design and we want to get across the fact that we're about cinematography. 'Candela' is an actual light measurement. It's the amount of luminance given from a candle. Thanks again.