We like the crest design you came up with. Can you do a couple logo's using the letters TBW, vs. spelling out the entire name... Also, can you change red to another color... and play with the shape of the shield a bit.
Here's some more direction for the TBW focus. Our plan is to do workouts in different stadiums about the country; Texas, California, Florida, etc. Take a look at the X Games logo (link attached).
We want to utilize our logo similarly; (TBW) The Biggest Workout "Texas" - (TBW) The Biggest Workout "California"... and so on. Right now we're trying to get the LOGO portion done... from there we'll adjust per state that we have an event in... but the logo should be consistent (for the most part)