Pete, Pete, Pete, I had this idea and it's just not coming together as I thought (at least I don't think it is - it's late and I'm just not sure!). Anyway this is an old sign, my concoction - the idea is the logo is a towering old service sign with AL in the mix. More to come.
This concept has a car body as if it's submerged in the landscape - the idea is the car body "is" the landscape - it echoes the shapes of desert mountains, with an eagle hovering over. Initials AL on the back of the car (not visible at this size).