Tap Rack ArmsLogo Design Contest

I upload larger image so you can check the details.
Let me know

perhaps like this?

Thank you, can you make the length of the front sight shorter (front to back) and add a small rear sight?

Can you also make a version without any sights?

Hello, any update?

I think the body position on this one still looks better. Can we try to make the hump on his back right behind his neck a little smaller? Maybe that might make it look better.

Also, can you take the arms, hands, and gun from #125 and put them on this guy?

Also, can you back the end of the gun up slightly so that it stays within the "R" and does not enter into the outside white space?

Thank you!

Thank you,
Please check my update #124, #125 and #126

Hello,

After a lot of thought, we have decided that this one is our favorite concept because it is very neutral in not leaning towards one category of shooter. However, the image needs a little work for us to declare this logo a winner.

The handgun does not look accurate and does not look in proportion to the shooter/hands. Also the handgun is a bit too high and he does not have a proper grip. Here is another example of a good grip that we pulled from the internet. https://www.google.com/search?q=shooting+handgun+grip&source=lnms&tbm=isch&sa=X&ved=0ahUKEwifibTn2fPUAhVPxmMKHZFdCSQQ_AUICCgD&biw=2048&bih=714#imgrc=vCTCm1Lv2jH3YM:&spf=1499311296405

Also, the body positioning is not exactly where we would like it. Here are two more pictures and a video of proper shooting stance and posture which is refered to as the isosceles stance.

https://www.google.com/search?q=shooting+handgun+grip&source=lnms&tbm=isch&sa=X&ved=0ahUKEwifibTn2fPUAhVPxmMKHZFdCSQQ_AUICCgD&biw=2048&bih=714#tbm=isch&q=isosceles+stance&imgrc=D3oE0OgoUD2yvM:&spf=1499311296410

https://www.google.com/search?q=shooting+handgun+grip&source=lnms&tbm=isch&sa=X&ved=0ahUKEwifibTn2fPUAhVPxmMKHZFdCSQQ_AUICCgD&biw=2048&bih=714#tbm=isch&q=isosceles+stance&imgrc=dCpXQO-H8p8_cM:&spf=1499311296410

https://www.youtube.com/watch?v=OdGBraTTJUQ

However, it is possible that the iscoeles stance may not be the best image for this type of picture. Could you also make a version using a Weaver stance? Here are some examples of a Weaver stance.

https://www.google.com/search?q=weaver+stance&noj=1&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjGwvfR3fPUAhVS8WMKHe5VAxoQ_AUICigB&biw=2048&bih=714#imgrc=AOkpPUWkKJVF5M:&spf=1499312321509

https://www.google.com/search?q=weaver+stance&noj=1&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjGwvfR3fPUAhVS8WMKHe5VAxoQ_AUICigB&biw=2048&bih=714#imgrc=jufDXYBEGiHW3M:&spf=1499312321509

https://www.youtube.com/watch?v=p4k8hn6q9wY

Thank you for your work!

Just try with different option.
let me know if you don't want continue with this concept anymore

Unfortunately I don't know of any other meanings for the phrase. I even googled it but didn't really come up with anything else.

Hello, thank you for the update. The upper body looks like it might be okay but something still looks a little off. It might be the legs being angled so far forward and because it is being cut off it looks like he is going to sit down. I'm not exactly sure but that may be the problem. Could you please see if you can correct it?

Thanks

2 logos you have used as reference (Spartan Golf and Wine Forest) have 2 words and each word have meaning that bit easier to be visualized.
Does "TAP RACK" have other meaning related beside malfunction on Firearm?

Thank you,
how about #61 ?

Thank you for great feedback,
Please check my update #62 and #63

We still like this concept a lot and really want to try to make this one work. Is there any way to make logo feel more masculine? Maybe show the rack on both sides? We want to stay true to the look and feel you are trying to convey but here is an example of what we mean by more masculine.

https://www.google.com/search?q=stag+arms+logo&tbm=isch&imgil=73_Mhv7tvhhiDM%253A%253BcCR0skHAiWXNMM%253Bhttps%25253A%25252F%25252Ftwitter.com%25252Fstagarms&source=iu&pf=m&fir=73_Mhv7tvhhiDM%253A%252CcCR0skHAiWXNMM%252C_&usg=__yrcLSuJD6sThFMEps42mW405tPA%3D&biw=1920&bih=930&ved=0ahUKEwjlxtu60OnUAhWKwVQKHVM1ASMQyjcIPQ&ei=wGRYWeXmEIqD0wLT6oSYAg#tbm=isch&q=deer+logo&imgrc=r8oOJCbjtoIwjM:&spf=1498965222309

Another very cool rendition but still does not completely embody what we do as a company. We can not really think of another animal that would apply.

Thank you for the modification but we would still like to see a little better shooting position for the shooter. We really like your concept and the logo is very clean but the shooter looks like an older gentleman shooting and we are looking for the white space to outline a more modern shooting style. The arms should be extended but not locked out, the shooter should be standing erect while leaning into the shot slightly. The outline kind of looks like he has his pelvis forward which is throwing off the image a little as well. I hope this is not too blunt but we really like you designs and potential.

This is a female competition shooter that has the body positioning that we are looking for. We are not looking for a female silhouette but this is just to illustrate body positioning.

https://www.google.com/search?q=engaging+shooting+stance&source=lnms&tbm=isch&sa=X&ved=0ahUKEwihoebgzOnUAhWn0FQKHfRcAhEQ_AUIBigB&biw=2048&bih=714#tbm=isch&q=handgun+shooting+stance&imgrc=urlyxNjCkW-A0M:&spf=1498964194855

I try with deer because i thought "RACK" is something related with deer's antler.
How about try with different animal? like a dog in my new design #38 ?

fixing the details of shooter.
Anything else let me know

This is a home run! We really like the concept and it really checks all of the boxes on what we asked for. Very creative and excellent job! We didn't mention this in our brief and probably should have but the phrase "Tap Rack" refers to a well known way to clear a malfunction in your firearm quickly and efficiently which usually applies in an emergency situation whether it be tactical, sporting or something else. The only challenge we have with this design is that it does not really match our name that well because it feels very hunter focused. I think the design and picture is simply amazing! Which is why it is making this decision difficult. I REALLY like the picture/logo for what it is but feel like it doesn't match what the name "Tap Rack" conveys. This is however, a really EXCELENT and CREATIVE design that embodies the type of two picture in one logo that we love!

Very nice clean design. The over all concept is cool but the detail in the shooter needs a little work. The outline is fine but his shooters posture and body outline need a little refinement.

Rack (deer), man in shot pose

How about this?

Thank you very much for the submission. We appreciate the time and effort but we are not too fond of the design. We would be interested in seeing what other concept you might come up with.