Tanzania Association of Tour OperatorsLogo Design Contest

That's perfect. Thank you.

Thank you for your intention of choosing me as your winner.

If you choose this design as the winner (#279) you are entitled to receive the files for the design #280 as well.

Kind regards.

Thank you. We are finally ready to select this as our winner. Question for you however - how can we go about getting slightly different versions? For example, this one that says "Tourism Reboot" and an alternate that says "Tanzania Association of Tour Operators"? Once I select the winner am I locked into that and only that version?

Here it is.

Thank you. Please can you provide with the curvy bottoms like in #262?

No problem.

With the elephant from #275 and the "TATO" letters from #271

Kind regards.

So sorry I meant to say TATO letters from #271. That's my mistake.

With the elephant from #275 and with the font treatment of #265

Kind regards.

OK, got some feedback from our boat. They want to go with this elephant (it's great) but with the TATO text treatment from #265

I`m glad you like it.

Thank you, too.

Looks great. Thank you!

Even longer.

With the tail longer.

Thank you, too.

Yes. So good. Just need tail to be longer. Thank you.

Something like this?

Thank you for all your work on this. One of our board members still has some anatomy issues. Her feedback: "The elephant body length is too short, tail too thin, rump is too small and flat, feet too small, the tusks should be longer, larger, hanging down, trunk is too small and giraffe neck is too thick."

Here it is.

Kind regards.

This version seems to be leading the charge. Can we do an alternate version where instead of "Tourism Reboot" it goes back to "Tanzania Association of Tour Operators"? I just want to show both for reference. Thank you.

With straight lines and with the other pattern you liked.

With straight lines and without the pattern.

With the pattern and straight lines.

With solid letters (no pattern).

We like this one. Let's lose the curved bits on the bottom of the letters and just do straight angles.

We like this one. Let's lose the curved bits on the bottom of the letters and just do straight angles. Can we also get a version of this where the letters are just solid with no pattern?

Oh I just saw you did that already. Thanks.

Thank you. Could we try a version where each letter has the same pattern in it?

I applied 4 uniform patterns in the next 4 entries.

I simplified the pattern and I moved the "O" to the left to reduce the space.

Thank you!

Can we simplifiy all 4 patterns in the text and make more balanced, or choose 1 pattern and treat the same on all letters? Also, kern the O slightly left towards the T. the gap is slightly too wide.

Here they are.

Kind regards.

Hello - we've just concluded a board meeting reviewing the final three logo choices and the group all agreed this one is the best choice. However, they'd like to see some changes to move forward with it.

1 - The elephant still needs to be bigger/beefier. Bigger ears, longer trunk, bigger tusks and maybe by doing this we can get a bit more space for the giraffe.

2 - We like the cultural look and feel of the TATO text treatment with the tire tread and want to include that in here like you did with the giraffe version. However, we want to make the text look more cultural (Masai) rather than tire/automotive. Can we see a few options of how you would include that here in a way that better matches with the animal iconography? We will keep the Tourism Reboot message as secondary text but will also probably need a version with "Tanzania Association of Tour Operators" as an alternate.

Thank you for your patience in this process. We are very very close and great to have consensus from our board on which option to continue with.

Here are the update designs based on your ideas. I hope they are ok now.

Kind regards.

It was suggested to change this up a bit so that TATO is contained in a box and the lion is in the positive space and the TATO lettering in the negative.

We'd also like to combine this with logo with #251 so that we have the giraffe on top, and the TATO below is the other logo instead of the simpler type you already have here.

Thank you. This logo seems to be the favorite of our branding committee. We need to present to the full board this coming week. There still need to be some tweaks to the anatomy however. Please have a look here - http://www.cornersun.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-04-at-11.15.30-PM.png

Thank you for taking in consideration my work.

Kind regards.

I made the "O" a little smaller and I reduced the space between it and the "T".

I hope the giraffe is ok now.

Last piece of feedback, the O is slightly too large and slightly too kerned to the right. Thanks.

This and the other 3 top ranked logos (all yours) are being presented to our board this week for selection. Please can we have all four have the copy "TATO Tourism Reboot"? For this one maybe leave the TATO as is, and add Tourism Reboot beneath in a single line with smaller text instead of "Tanzania Association of Tour Operators"

This and the other 3 top ranked logos (all yours) are being presented to our board this week for selection. Please can we have all four have the copy "TATO Tourism Reboot"? For this one maybe leave the TATO as is, and add Tourism Reboot to the right, instead of "Tanzania Association of Tour Operators"

This and the other 3 top ranked logos (all yours) are being presented to our board this week for selection. Please can we have all four have the copy "TATO Tourism Reboot"? For this one maybe leave the TATO as is, and add Tourism Reboot beneath in a single line with smaller text.

This and the other 3 top ranked logos (all yours) are being presented to our board this week for selection. Please can we have all four have the copy "TATO Tourism Reboot"? For this one maybe leave the TATO as is, and add Tourism Reboot beneath in a single line with smaller text.

Still need some tweaks to the anatomy. The noise and mouth are still cearly a deer. Giraffe have trapezoidal heads, long straight noses that end in high nostrils and almost have what appear to be lips. The horns are thicker and taller with knobs and ears are bigger and triangular.

Thank you. Can we mirror-image the second T so as to create the illusion of the two wheels of the car in the negative space? This would be in line with the other version. Thanks.

And here I put a tire tread outside the letters.

Kind regards.

Here are two versions of the giraffe.

I made an impala in the same style.

Thank you. Can we add tire tread to the outside of the letterforms?

We like this best of the three you did. But it needs some adjustments. Anatomy is too deer like. Needs a longer face, more defined jaw line, smaller ears and taller horns.

This will be one of the final 4 options we submit to our board for approval.

Another variation on the idea of the wheel in place of "O".

Your idea.

I subtly incorporated a wheel into the "O".

With the shield in place of "O".

Here are three versions with a more "badass" felling.

Another idea to bring the vehicle into it even more. Somehow make the TATO the safari vehicle and the negative space below TAT into the wheels. Kinda like this http://www.cornersun.com/wp-content/uploads/2021/05/Screen-Shot-2021-05-27-at-9.20.43-PM.png

This is cool. Would love to see some more variations with the masai shield as the O. Is there a way to bring in the wheel of a safari vehicle without making it look like an automotive logo? Safaris are done by vehicles. Bringing in a wheel may pay homage to that in a subtle, deconstructed way.

This looks cool. But I don't think it will work. We need something that will work from far away, and there's just too much going on here unfortunately. The shield is well done though and better to use it as the O in TATO, as you did in another version.

We like this a lot. Let's change out the text to just TATO. And is there a way to make the face a little more badass? It looks really good and the combination with the masai shield is spot on. Very well done. But it still looks a little bit "cute". Gotta kick it up a notch.

This is looking good. Thank you.

sorry, typo. I meant Masai shield

I combined a Masala shield and symbols with the face of the giraffe.

We would like to bring in some other options as we're not getting exactly what we want here. Generally, we are looking for logos that are pure black and white, have great appeal from far away, maybe include a nod to tour operators through a safari vehicle (not a mandatory, just an idea), incorporate some sort of African Masai pattern to bring in an element of culture and marry wildlife with tribal life/culture.

We would also be interested in versions with either a full body giraffe incorporated but the giraffe must be strong and mighty. It is the tallest animal on earth. The national symbol of Tanzania. It must be strong and the shape can't look like a kid's alphabet book. Some good examples here - http://www.cornersun.com/wp-content/uploads/2021/05/Screen-Shot-2021-05-26-at-9.45.41-PM.png

We would also consider examples using just a giraffe face/head. Maybe the head becomes a T somehow. You can kind of see that as potential in this example - http://www.cornersun.com/wp-content/uploads/2021/05/giraffeface.png

Please be creative. We want want new options to consider and I like your style on this one, it's just not going in the right direction. Thank you.

Can we make the letter forms a bit more elegant? This concept is solid but letter forms themselves are a bit ugly. Maybe we try connecting them, pulling them apart, making them larger. I dont' know but let's find a more elegant solution to the letter forms themselves.

Can we make the letter forms a bit more elegant? This concept is solid but letter forms themselves are a bit ugly. Maybe we try connecting them, pulling them apart, making them larger. I dont' know but let's find a more elegant solution to the letter forms themselves.

This one is also interesting to us. Maybe have a more straight forward way to present the O without attaching it to the rest of the word. Make the TATO more like the surface the elephant is walking on.

We are looking for ways to include a full-body giraffe into this version, or a fresh logo. The giraffe must be mighty and strong. It is the tallest type of giraffe in the world. Some inspiration here - http://www.cornersun.com/wp-content/uploads/2021/05/Screen-Shot-2021-05-26-at-9.45.41-PM.png

The second example here is interesting as it combines some element of culture into the giraffe through a pattern or texture. Maybe a maasai pattern could be used. Very Tanzania. Or maybe within the giraffe are shapes of other African animals (lion, rhino, zebra, wildebeest). I think this in combination with a treatment of TATO like you have here could be very interesting (and pure black and white please)

The slit in the O doesn't work unfortunately. Let's fine tune these letter forms a bit more, see some other ways to refine and cut the edges to look even better. And also change to pure black and white please.

We are still liking this but the elephant still looks too playful. Too baby. It needs to be beefier. Mighty. Stronger. Bigger feet, a more protruding forehead, larger flank and hind quarters and rump. It just needs some fine tuning but Tanzania has the largest elephants in the world. This needs to look like that. It should be big. On the move. A powerhouse.

Here is a stronger looking elephant we found online for example - http://www.cornersun.com/wp-content/uploads/2021/05/Screen-Shot-2021-05-26-at-9.33.45-PM.png

Let's also reduce the size of the TATO. It's too overpowering and takes away from the elephant and giraffe.

The update designs.

Kind regards.

Make O an oval, not full circle. Change to pure black and white.

Play with the letter forms a bit here, angle as I have outlined, remove giraffe entirely

Is there a way to extend the giraffe neck down into the words to look long?

Need a big more dimension to lion. Tail a bit longer, hide quarters a bit higher. But very close.

Make the "O" in TATO more of an oval and less round like a moon. Please also provide version entirely in pure black and white.

Bigger head, longer tail, bigger tusk and longer trunk

Very very close on this one but still want to see elephant a bit larger with more pronounced tusks and tail.

With straight ends for the "T"s.

Thank you.

All the "T"s have angled ends.

One version with a rhino .

I made the lioness slimmer/more athletic.

Would also like to see a version with a different animal instead of a cat. Maybe rhino?

Very cool! Can we remove the angled edges from the Ts or add angles to both sides of the Ts?

Can we try a version without the angles on the edge of the Ts? Also, cat is a bit fat, can we make more athletic? Thank you.

A giraffe drinking water may look like an "A" but it looks very funny. Replacing each letter with an animal will look like a logo for a kindergarten.

In my opinion, I think you should project a serious image for your organization and not a funny one.

Just my 2 cents.

I made the giraffe "go through" the "O".

With an African elephant and a lioness.

Concerned this giraffe T looks more like a Z. Can we let the giraffe stand up straight to make more clear?

What do you think of spelling out the whole of TATO with animal shapes? Something like that be possible? A giraffe drinking water looks like an A, for example.

Similar feedback on the cat here at from the other logo. It's not quite a cheetah, not quite a lion. Would like to make it more accurately a lioness. Would also like to see a few versions of this incorporating different animals like rhino, elephant.

Can we see a few other options for the TATO text itself. Different letter forms?

For this one we're not sure the giraffe in the negative space of the O is working. Maybe there's a way to make the giraffe head come through the O and not just stay within it. If we didn't use a giraffe here - how else can we be creative?

Ignore my markup, just an error.

We are liking this one a lot. Some changes we'd like to see made:

Amplify the elephant a bit. This silhouette looks more like an Asian elephant. An African elephant has a larger head, larger trunk and larger ears.

Once it's larger, maybe you can fit the animals a bit better in the negative space within it.

The cat here also isn't quite right for Tanzania. It's not quite a cheetah based on the shape and also not quite a lion. Would love to make this a lioness with the correct silhouette.

For now, change to straight black and white.

Let's look at some copy treatments that focus on "TATO" and not spelling out "Tanzania Association of Tour Operators". Although maybe there's a fun way to do both - but "TATO" should feature prominently.

Several versions with the text in a straight line, either below or to the right.

Thank you.

Can we see this with the text straight, not in a circle. Either to the right or underneath

If I`ll have other ideas, I will gladly post them.

Thank you.

Thanks for this. Are there any simple designs you can come up with that reflect more closely the brief we had put forward? More about creating a single strong symbol to stand for the association. Sophisticated and conveying authority.

Thank you. Yes we saw those. I think generally we are looking for something a bit more serious. Something simple that gives gravitas to the association as a whole while referencing the giraffe in a subtle way.

I used a simple giraffe imagery in my entries #5, #6 and #21

What do you think of them?

We’d like to see a few more options that are very simple, and also make use of some girafe imagery specifically - either a giraffe pattern or shape/head/neck of a giraffe.

Hello!

I hope you`re having a wonderful day.

Thank you for your appreciation.

Here are some few variations. Please let me know what do you think of them.

If you need any other revisions please feel free to ask. Your feedback is always welcome.

Thank you & kind regards.

Pretty cool!

Hello!

I hope you`re having a wonderful day :)

Please let me know if you would like to see any revisions (fonts, colors, layout etc). Your feedback is always welcome.

Thank you.

I put a cheetah and a giraffe in the negative space inside the elephant.