#12 uses the concept of sunshine/warmth/happiness to convey key attributes of your product line. The icon represents a warm, happy child wearing swoves that can just be him/herself despite the frigid temperatures. Warm like the sun is a metaphor and tagline I used 'for placement only' and to further convey my concept.
#13 uses an icon made from one continuous line to communicate the variety of products (hats, gloves, scarves and socks) you offer for children — everything from head to toe.
Please let me know if you'd like to see revisions. Your feedback is much appreciated. Kind Regards, Christina
Thank you for your entries! We see you paid attention to our requests. A few comments:
1. We are partial to #12 because it is simple and modern, yet slightly whimsical just as we have requested. 2. While we like the sun and it's exterior, the face seems a bit too young--is there any detail that can be added? 3. While we do like the font used, we would like to see the letters in "Swoves" connected if possible, to further represent the connectedness of our product. 4. We want to avoid pastels and primaries and are partial to green and plum.