Swing Oil Beer CompanyLogo Design Contest

Logo Design Contest
Contests / Swing Oil Beer Company

Swing Oil Beer Company has selected their winning logo design.

For $575 they received 150 designs from 13 different designers from around the world.
1st
#150

Withdrawn

5th
#149

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7th
#148

Withdrawn

9th
#147

Withdrawn

10th
#145

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New
#140

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New
#146

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New
#107

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New
#134

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New
#66

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#141

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#142

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#144

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#143

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#133

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#68

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#122

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#108

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#119

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#118

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#111

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#121

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#106

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#123

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#139

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#120

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#117

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#116

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#115

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#114

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#113

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#112

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#110

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#109

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#104

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#101

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#100

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#99

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#95

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#84

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#83

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#82

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#81

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#80

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#79

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#70

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#65

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#64

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#63

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#47

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#46

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#42

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#41

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#40

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#35

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#32

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#31

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#30

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#29

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#28
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Discussion

 
mes
Logo Designer
Any thoughts? #32 #30 #28 ??
11 years ago
 
Client
#32 - Great concept. Like the shield look, green color and font better than the others.
#28 & #30 - would look better in green as opposed to brown.
11 years ago
 
mes
Logo Designer
Thanks for the feedback. Glad you liked it! Look forward to having a Swingers Oil one day! (My father -in-law for years now, has always referred to his beer of choice on the course as "Aiming Oil"..... I got a kick out of it!

Just let me know if you need to see any improvements/tweaks on the current versions, and if you had something else in mind I can try?

Thanks!
11 years ago
 
Client
#41 - like the addition of the wheat, but prefer the lettering font in #32. Also looking for a spot to place the name of the beer style (i.e. Players Ale)
11 years ago
 
mes
Logo Designer
What are your thoughts on the placement of the beer style in #47

Better?
11 years ago
 
Client
#65 Can you add a 19th on the red part of the flag?

Thanks!!
11 years ago
 
Client
Thanks for the change...one last thing, can you change to Players Ale?

Thank you...
11 years ago
 
Client
Perfect! Thank you...
11 years ago
 
mes
Logo Designer
#79 golden version
11 years ago
 
Client
Hey Mes, We like the gold touch on #79....couple tweaks

1- Can you take the gold off Players Ale?
2- Make Beer Company a little smaller?
3- Instead of two pieces of hops can you use the smaller piece on each side in the contour of the circle?
4 - Put a Trademark Register R with the circle around it in small pt just off the lower part of the L in Oil?

Thank you!

11 years ago
 
mes
Logo Designer
Like this?
11 years ago
 
Client
great!!! going to sleep on this for now...back at it in the am...

Thanks!
11 years ago
 
mes
Logo Designer
Ok, fixed an issue with the right side of the banner. It wasn't behind the circle. #82

#81 I added the hops on the bottom half
11 years ago
 
mes
Logo Designer
sorry, that's #83 #84
11 years ago
 
mes
Logo Designer
Here is a new version #95

I noticed one of the petals of the hopps has jumped or has moved out of place on #83 Didn't see that last night

Let me know if you need to see anything else?

Thanks!
11 years ago
 
Client
#95
1- Can you change the sky color from white to light blue?
2- Can you make the outside and inside gold rings solid?

Thank you

11 years ago
 
Client
Also #95 Can you change the highlight line in Swing Oil to black to make it pop?

-t
11 years ago
 
mes
Logo Designer
Like that ( #101 ) ?
11 years ago
 
Client
#100 - Prefer this version over #101. Could you make a slight change to the wheat below the ribbon - rotate 180 degrees so it looks the same direction as the wheat on the top?

Getting real close. Thanks!!
11 years ago
 
mes
Logo Designer
Sire thing! Here you go #104
11 years ago
 
Client
Thank you very much...stay tuned!
11 years ago
 
mes
Logo Designer
Thanks! Will do ;)
11 years ago
 
Client
#104 - We just uplaoded a file of a tree. Can you incorporate a version of just the tree (take out the 1922) into the logo where the tree line is now?

Much appreciated - The Swing Oil Team
11 years ago
 
Client
#106 - Love the new color variation. Swing Oil pops much better with the black banner and yellow letters. Reference previous comment and incorporate into #106. Do you think changing the inner and outer ring to black will make the circle pop even more?

Looks awesome !!
11 years ago
 
mes
Logo Designer
Thanks

Here are new ones with black rings. Made one with just the outer as black so you could compare. Working on that tree version now
11 years ago
 
Client
Cool,...thanks for the effort!
11 years ago
 
mes
Logo Designer
tree version #109 Maybe I should try it without the flag stick??
11 years ago
 
Client
#109...like where its heading...
1- Can you make the tree smaller and nudge to the right just off center so the blue sky shows on all sides of tree? Its ok if the tree is behind the flag.
2- Like the flag better in red, can you change back?

Thank you
11 years ago
 
Client
Like #110 a lot! and shrink tree a little with the flag in front...
11 years ago
 
Client
#110 can you keep the mt range in green like #109?
11 years ago
 
mes
Logo Designer
Ok, here is that change on #109 (moved the tree a bit to right and made flag red) #111

I will make that change on #110
11 years ago
 
Client
Like #111 a lot...Can you make the tree slightly smaller so you can see blue around the top, and nudge to the right a little more?
11 years ago
 
Client
ok,...sorry to fire so quickly back...Lets work off #111.

Can you make the tree slightly smaller so you can see blue around the top, and nudge to the right a little more so the center of the trunk of the tree is over the right edge of the N in Swing?

We are super close!!!
11 years ago
 
mes
Logo Designer
#116 better?
11 years ago
 
Client
#116 - Can you flip the tree 180 degrees? Trying to get the top of the flag stick with a black portion of the tree behind it. Thanks a million !!
11 years ago
 
mes
Logo Designer
#117
11 years ago
 
mes
Logo Designer
rather than flipping it 180 I added to the tree so it will cover the top of the flag stick #118

What are your thoughts?
Thanks
11 years ago
 
Client
#118 - AWESOME !! We are going to sign off for a while. If there are any other ideas, we'll get back to you later today. Need to get some perspective from a few others. We truly appreciate your efforts. We'll be I touch later. Thank you.
11 years ago
 
Client
Hey Mes....#118 Can you make the tree smaller and move it back or give it the appearance that its in the background some? We'd like to get a different perspective...and your input too.

Thanks
11 years ago
 
Client
the reason we ask is some feedback we've received is that it looks like a piece of broccoli...Thats on us, not you.

11 years ago
 
mes
Logo Designer
Sure, no problem. Now that you say it...it sort of does resemble a peice of broccoli. I will move it back further to see if that helps? Maybe a different tree too??
11 years ago
 
Client
Yeah move it back and maybe send a couple different placements...We can try another tree after we try this.
11 years ago
 
mes
Logo Designer
#121 #122 New trees
11 years ago
 
mes
Logo Designer
#122 new version Cocked the whole logo it a bit more to the left
11 years ago
 
Client
We like the new tree on #12 a lot better...

OK,...I hope you're not sick of us...? We'd like to try something different...

1- In the ribbon can you change out Swing Oil and put in Players Ale? Same font as Swing Oil
2- Where you have Players Ale, can you put in Swing Oil with the TM Register R? Same font as Players Ale.

Thank you.....!

11 years ago
 
mes
Logo Designer
Lol, not sick of it! Happy to help so you can be happy with your selection! Here is that change #123

I have to step out for a while but will be back in front my computer tonight if you need anymore tweaks?

Thanks!
11 years ago
 
mes
Logo Designer
#133 rotated it to the left to match the other
11 years ago
 
Client
Good morning Mes,

#122

1- The letters and wheat in the ring look like they need to rotate clockwise so that the P in players and the E in Ale are level. That should straighten wheat and Beer Company too. The banner angle is ok.
2- Can you make the Mt range black and the tree green?
3- Can you make the tree slightly smaller?

Thank you
11 years ago
 
mes
Logo Designer
Good morning to you! #134
11 years ago
 
Client
#134 Can you nudge Players Ale and Beer Company clockwise a little more? Still looks a little left...could be us...?
11 years ago
 
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