SwimtopiaLogo Design Contest

thanks for the submission!

what I like:
- use of color, the orange is very warm and energetic
- font selection is good, interesting, almost fluid without being flimsy
- I like the beach/tropical iconography
- I prefer the horizontal orientation of #24 to the stacked orientation of #23

what I don't like
- the icon seems too busy, I'm looking for things to take away. For example I like the simplified version in #24 more than the version in #23 that include 'wave lines'. Maybe it would be better without the palm tree?

Overall -- very good first concept!

re: #36 and #38

I like both of these variations, but I worry they too closely resemble the Pepsi logo. Perhaps the orange is too close to Pepsi's red?

I am found of the Tao/yin-yang symbol and feel it is consistent with the 'topia' part of the brand. I like of these later variation play on that theme -- without being an obvious yin-yang symbol.

Of the two, I prefer #38 with the outline.

re #38

Can I see this with a capital 'T' ?

Also what if the icon were rotated so that the 'wave' were flatter/calmer/gentler? I know that would reduce the 'S' shape. Hmmm... but it would also look even more like the Pepsi logo. Maybe not such a good idea after all.

My concern is that the current orientation looks like the 'sun' is about to be extinguished by the wave. I like it, but it feels a bit off balance. Does that make sense?

of these recent additions, I like #53 and #58 the best. I am still very concerned about the similarity to the Pepsi logo. Also #53 reminds me of a Pokemon ball (see: http://www.russellheimlich.com/blog/wp-content/uploads/2008/09/poke-ball.jpg) another connotation I would like to avoid.

Some ideas:
- perhaps the 'sun' shape could break the boundary of the outer circle?
- you could try variations of the 'wave' shape to avoid similarity to Pepsi logo
- perhaps a variation in a square instead of circle?

I like the direction of this concept, but I really cannot use it if it immediately looks like a Pepsi logo

Another idea I had suggested in the general comments was the idea of a 'beach ball' -- it has the potential to be an iconic, playful brand image. Perhaps if the icon were more beach-ball-like it would look less Pepsi-like?

re #60
We really like the beach ball and the additional color.

But we are concerned a beachball is too playful and does not convey the 'energy' and drive we need to convey to appeal to a competitive swimming market.

Please see our updated contest brief and recent general comments.

really like #180 #181, the way the yin-yang is integrated with swimmers.

The concepts with just a straight yin-yang were nice, but too overt. We will the connection to swimming better.

didn't really like #184, it seemed off balance

New entry

(This comment references Entry #233)

ST letters

(This comment references Entry #240)

#240 is visually stunning - it's a much better "beach ball" without being a beach ball. The line that crosses the wave does not seem to have a purpose. It is a flourish? or does it signify something?

#233 is also interesting, but we don't particularly like having the words 'swim' and 'topia' separated.
#240 has the advantage that as an icon it could stand alone without the words. I'm imaging logos on swim caps here.

Thanks for your nice comments... About the line that crosses the wave is signify to S and T letters... U'll see if u look carefully i believe:)

Sincerely,

Yavuz