As mentioned in the brief, I'm not keen on imagery that is exclusively representative of swimming. Swimtopia will be competing in a 'swimming' market -- so everything will have some swimming connotation. It's a given. I'd rather put more focus on the '-topia' part of the name to help it stand out.
What I like: - the color in #34 - the floating/bobbing 'm' concept (although it also gives the logo a disheveled look) - the swimmer illustration is fine, just not what I'm looking for
What I don't like: - literal use of swimming imagery - the S is too obscured by the swimmer - the bobbing 'm' looks disheveled
can you please describe the concept behind #47 #48 and #50 ? I need to understand what you are going for here.
I am also concerned these are too similar to concepts already being explored by ysonmez and bentos.
re: entry #49
I am more interested in simple / abstract imagery rather than detailed illustrations. I am actually more interested in the bubble or water drop behind the 'island in an umbrella' image than the foreground image itself.
this comment represent for Entry #47 > it was two shape of swimmer to creat a circle, and all at once creat the initial "S" for Swimtopia i think they have a different concept for it. it just resemblance
Okay, I see the human shapes now. I didn't perceive of the dots as 'heads' or the other lines as arms/hands. But I see it now. I think it might easier to see the human shapes if the 'S' shape were less pronounced. When you see the S so clearly it makes the swimmers harder to see. But yes I do see it is a different concept now.