Sweet Annie's Logo Design Contest

Good morning. I"m going to move you back to first so you can work on some things today. I'd like to see the following:
- can the logo be made so it is closer to a square shape. Maybe make the "handcrafted" on it's own line and Ice cream and ice cream cakes below. I still feel like those letters need to be bigger - when you print the logo, you can't see them. Same with Made for Marin. It needs to be bigger. We also need work on the color palette. It's just not right. I like the white lettering but feel strongly we need to figure out what the background color is. Let's try some fresh and modern pastels. Here is a link to a pinterest board that shows some good colors:
I like what DONA is doing with the colors and stripes and dots. Is there something there? I'd love you to spend more time working on this today before I decide. Thank you!!!
https://www.pinterest.com/fuzebranding/pastel-color-branding/?lp=true

hi Kristine,

If anything to be modify don't hesitate to tell me, I am happy to do that.

Regards,
Jefry

hi Kristine,

I am update layout in label.

Regards,
Jefry

Thanks Kristine, guarantee you will get all variation color of my designs you pick.

Regards,
Jefry

Love this one too... you've hit the nail on the head with the color palette. Thank you for going at it!

Loving what you are doing with the colors. This is one of my favorites. To keep other designers in the contest I have to move much of your stuff out BUT if we end up finalizing with you as the winner, I will want to pull up all these color combos as each flavor we have has a different color. Thanks!!!

update base on entry #31 with dark color background "Made for Marin" in bright blue #185 , #186 and #188

Regards,
Jefry

update base on entry #31 with bright color background "Made for Marin" in purple #187 and #184

Regards,
Jefry

I like this much better!! Can u work some other combos so I can see how flavors would pan out? This is great. Thank you!!

Update base on #32 reduce size for "Sweet" and make 3 color with handcrafted in white.

Regards,
Jefry

update base on #69 add space between letter, and color on color for coloring

Regards,
Jefry

update base on #69 add space between letter

Regards,
Jefry

update base on #31 with color on color

Regards,
Jefry

I still like this treatment a lot. What are your thoughts on trying to see how it works with a different color palette? I think I'm challenged seeing four colors and think we can do something interesting with two or three and no black. I'd also like to see the white minimized - maybe use the Pink House color for SWEET ANNIE's and then white for Handcrafted Ice cream and cakes. Lastly, I'd like to see SWEET ANNIE's sized more in line with each other, if possible. I think the "Sweet" is too big.

Can you look at Boom Chica Pop Popcorn and see how they do color on color. I'd love to try a treatment like that where we use colors VS. black and white printing. It would be great if you could work up some mocks with that. Thank you for continuing on in the contest.

Thanks for continuing to work on this. I would love it if you could work on additional fonts and leverage more space between the letters. If you look at some of the other designs, you can see some of the fonts that I like and the spacing. thank you!

Hi Kristine,

I am update with tittle case font

Regards,Jefry

I think I like this house shape best. I do feel like we should work on fonts though - maybe not all caps, maybe not such tall fonts, maybe more space between the letters... It just doesn't feel modern and sophisticated yet and I really believe that is going to come down to the font selection

hi Kristine.

update with font and shape of house according your update brief. #70 #69 #68 #67 . Let me know your thoughts.

Regards,
Jefry

#30 #31 #32 #33 #34

update with block fonts

yes, this is one of the least favorite of my logos. We are really looking for some refinement of the one we developed. We think font selection through a designers eye will get ours feeling more "professional" along with some work on the house outline + overall dimensions is what we need.

Thank you for continuing to work on this logo. We do really like what we developed as a baseline but feel we need a designers touch and font selection to make this look more upgraded and professional. If you could please work with block fonts and think about how to make modern, fresh and sophisticated, that would be helpful. Thank you again!

hi Kristine,

do you mean "handcrafted" not in script?

I do not like the script font.

update base on entry #5 with different font

Regards,
Jefry

update base on entry #5 with different font

Regards,
Jefry

hi Kristine,

Update base on entry #10

Regards,
Jefry

Can we work on this with a house that is not as tall and different fonts?

I like this outline idea. I do want the “ made for marin” somehow included though.

Hi Kristine,

Update reduce house tall, also with different clear fonts #8 and #9

Regards,
Jefry

hi....

Thanks for feedback, I submit with cleaner fonts and reduce the house tall

Regards,
Jefry

I like the cleaner fonts. I think the house is a little tall though.

I do not like script font. I prefer more of a modern, San serif font. I also would like to see the House shape more clean.