I really like the direction the design is going. Would love to see some sort of coastal element in the logo- something that represents water/ sweat similar to the circle. I see the drop of sweat in the "a" but its easy to miss. Under the entire logo I would also like to see Siesta Key, FL in small letters. I like the circle graphic being a different texture than the name. Is it possible to make the name more horizontal and space it out so there is a graphic in-between or behind the name sweat equity. One of the print areas we will need more rectangular than square.
One of my partners really likes your design #34. He is a boater and fisherman and really wants that integrated into the logo-- I know its a stretch from the fitness theme but he is pushing the lifestyle- Anyway that can be integrated into your design...a fish somewhere? Preferably a game fish (ex, mahi, tarpon- not goldfish)