We received a lot of comments about entry 32. While everyone likes it, the general consensus finds the image a bit 'scary', with the suggestion of perhaps changing the 'eye' on the horse image to be round to soften the image.
The target audience will be horse owners and horse-owners' parents...Mothers hold a lot of sway in the decision-making as to facilities / events the child-rider / owner will be allowed to access / attend.