I like the simplicity. Would like to see a logo using the letter "S" or some other abstract but simple and easily recognizable logo. One thing to add - would like to see the dots taken out between the letters on the current entry. I do like the font very much.
clean, simple, classy, recognizable, scalable to any size - the icon will look good printed on a jar lid or even embossed on a foil wrapped bottle top...