SuperChefsLogo Design Contest

I like this but it needs to appeal to a more mature sophisticated customer b

Awesome definitely heading in the right direction. I like the boldness. I still feel it needs to be simpler. It still feels a bit like 3 great elements rather than one cohesive logo. Here’s a few suggestions but don’t think my suggestions are better than your creative ideas. I just offer these suggestions to hopefully evolve it forward. In my view this needs to get to a point where it becomes one thing. To achieve that you need to eliminate some things or combine them in a way that they work as one thing. So for example you could eliminate the hat altogether or maybe maybe the top part of the hat shape could become the shape of the top of the shield. Same thing for the banner with text. It needs to be connected with the shield rather than over it. I realize these are probably individual elements in your design but I think that’s the challenge with it because it is a bit too apparent. I hope this helps. Thanks

Colored version inspired in comic books style.

Thank you for the ranking and feedback, changes uploaded, less elements and more space between words and letters, hope you like it.

I love each of the elements but they need to be brought together as one cohesive thing. Please work with the scale of the font to bring it into better balance with the other elements. Maybe move font up a bit to be more centered vertically. Also experiment with font spacing to create a little more space between Super and Chefs (not a full space but just enough to increase readability). I would suggest experimenting with removing some elements with the idea that less sometimes brings more focus to what remains. Overall it’s a lot of great elements but I feel it needs to be simplified so it all comes together as one thing.