The concept i created is to design a simple detailed NASCAR truck to pass through or looks like passing through a flag that also relates to racing. The fonts are italic to show a forward motion. However Racing Inc. is put inside the logo and not outside it to make the whole logo into one solid object. I used red,blue and lots of gradients of gray to portray the road and the flag.
The concept was to create a design of a NASCAR truck with slight detail to pass through a flag at speed, which is also a concept of racing. At first I would like to create a ball of fire at the back of the truck but withdraw it from the design because of it might look the truck is on fire which can be a bad thing for other people so what i did was change the fire with a flag with racing boxes on the side.Fonts are italic to represent a forward motion and for the racing inc. I put it inside the logo to make the whole thing into one.
The concept I worked with is to deal with speed but not taking it obviously and use representations instead. My first concept is dealing with colors that relates to asphalt and full metal/which is gray and silver. I added a design of a NASCAR truck on the side for the detail and represent a super truck and to compliment the racing stripes on the side and the wave of red and yellow that represents speed and flags in racing.