Hi! Thanks for the submission of the Stuff Alert logo, I would just say that it looks great but I have the following comments:
We would prefer a self contained logo, ie: one that is either partly or fully within a shape (ie: rectangular). Also we need '.com' and this could go underneath the STUFF ALERT lettering.
On your new version the 'STUFF" is within boxes but there is not enough space between the boxes so when small it may end up looking like one block?
There is no need to make everything red and black, we are planning to change our color scheme and the logo can lead the way.
I hope you can gauge from this that we would prefer something that does not look like text on a white background, that the whole thing needs to have an outline shape and that if there is an icon involved it need to be bigger so that it can be seen easily when used small sometimes.
Some of my favorite examples of your work are the following logos: