Entry 5: It is visual appealing but it doesn't really convey our values which represent our point of difference.
Entry 4: The text and logo seem to conflict you appear to be on the right track because the logo does stand out however we couldn't work out the meaning which as we have commented before is the most important for us as we hope the logo will remind our staff of our philosophy for helping our clients. We look forward to seeing more designs like this from you.
I just realised I had rated without commenting on some logos. Please accept my apologies. Its my aim to comment on everything submitted
Entry #13 I love that the lines are suggestive of a compass which implies direction foresight and strategy to me. its also clean and crisp though doesn't reflect values such as convenience and protection and high value
entry #15 interesting approach I'm not sure about it being so boxy given that lots of law firms have that sort of logo and I'm trying to convey an innovative fresh friendly out of the box legal service
Entry # 9 I'm not convinced by diamonds and also want more values memory hook characteristics
Entry# 10 probably too conventional for our firm and too 'name only' but enjoyed the rounded corners and the fresh crisp feel
Entry #11 as per #10 re the overall look and as per #15 regarding boxiness but still interesting
Entry #12 the swish doesn't seem to add while the comments from above still apply
Entry# 8 Reminds me of a movie studio. doesn't seem to convey anything about the firm
Entry #14 I think putting the firms initials under the line has actually made it less appealing to me than #5
#50 and #68 and #49 appear to be the same design (what is the difference between #49 and #69 btw I'm having trouble picking one so chose randomly and discounted the second as a copycat). I choise 50 to go higher due to the greater use of colour I enjoyed the crispness and think it overall was an improvement on the original slightly more abstract design though comments about value generally (as per my recent comments for the comp as a whole) apply - I'm going for a memory hook lol
#51 was another similar effort. I'm not convinced by the use of initials anywhere in that the name isn't the thing I want people to remember about me. I am howeverintersted by the graphic around it which looked like a company or sniper scope. eitehr one probably isn't ideal for our memory hook but interesting idea and I'm enjying your creativity
#52 my wife preferrred this as she felt that in #50 and #68 the compass was distorted but I think the words look a little cramped which hurt its raanking in the brief
#68 was appealing but I saw the only difference between it and #50 was that it had less colours than #50. I seem to be going for logos with a little more detail that can support my talking about the things that make use different from every other law firm so you might want to add some detail (I have not idea how this might work with a crisp logo design like this and might be crazy talk).
#110 hit an accord with my advisers. They suggested that the green in the star is slightly suggestive of a marijuana leaf and that it is too static can you try it again without the green in the star and perhaps putting an arrow head on one of the points of the star to suggest movement