Strategy CompanyLogo Design Contest

Hi. Here's my initial concept for your contest. The Slogan is just an idea... Incubating describes just about everything you said you do for your clients in the brief... the creatures part mean ideas. It's meant to be not so dull corporate.

(This comment references Entry #15)

Love the concept of "incubate". We also love the metaphor of "hatching" ideas. the notion of creatures is a bit our there for us, but please work with this concept. This is currently our top concept!! KEEP WORKING ON THIS! ITS FANTASTIC.

People will talk and ask about it, no doubt about that.

Sometimes that's all it takes starting new business.... something to talk about and being remembered.

maybe "Incubating Your Creations" or "Incubating Your Concepts"

I stylized up the critter a bit and gave him some more definition. Trying some new colors. Introducing some new taglines.

I'm really liking the overall concept of the creature inside the egg, it just really gives a neat image to your type of company.

(This comment references Entry #24)

We think that your notion of linking "Incubating" with the critter in the egg is totally brilliant. However, the critter is a bit too edgy for our corporate clients, and we are more about action than incubation.

So we want to change the slogan to "shift happens". This is because we help clients in crisis (i.e. experience "shift") and we make "shift happen"...cool shift.

So we need an icon / symbol as cool as the critter/egg that represents that notion...can you work with that?

For this to work for us, the logo must be able to stand alone and convey the message/idea we are looking for.

I think I'll just put you into a nice traditional corporate blue and gray, you know... business colors.

Good luck with your contest!

(This comment references Entry #28)