#6 Note that some designs will need to be modified to work on items such as mugs and if you want embroidered clothing items. Gradients do not work on some ceramics and are hard to interpret in thread. You logo should look good in 1 or multi colors. this is why we designed in solid colors with letters big enough and clear enough to work in various sizes. Our firm specializes in logoed merchandise so we design with this in mind.
I like this concept but would like to see more of symmetry w/in the "Stout". The "S" looks too big to me. Also, more distinction that the circle represents a magnifying glass.
Based on your comments I revised the design. I hope you like it. Suggestion for a mug might be to put a pattern of 'prints' around the mug and feature the logo on the front side. You can extract the prints and magnifier with the S to make a high impact statement.