I'm not giving up on this one (#2)! It has the simplicity I want except I don't want it to look so "fun." If the same design could be made to look more "edgy" and contemporary/modern I would love to see that. What I love about it is the roof and light on the "O", the INC on the side (but it should be larger). You might want to try Store and House as two different colors? Although I don't know for sure if this will take away or not. Okay thanks! I just don't want this one to slip away.