Entry #1 is a good start, but has to much of a retro feel, this needs to be modern and dynamic. Please keep in mind the target consumer for this product is male age 21 - 35 with some disposable income. Also having a female character (possibly cartoon like) that could be used as a sort of spokesperson for the brand, that would appeal to this demographic would be a big plus.
Thanks, we're going in the right direction, please see some of the discussion comments to better drive towards the goal, especially for the branding message. Also the girl works, but needs to be more feminine, maybe toning down the eyebrows would help?