Thank you for your submittal. The Letterform mark is good. I like the color and arrangement of #6. I like the second vertical on the "H" letter. I am unsure what it represents, but like the concept. The Transitional serif font is good. The color on #5 needs to be changed. Remember, the name recognition is "Stead".
We have decided to move away from SHG initials. We are not known by it and don't want our clients to refer to us as SHG. We would like to see STEAD instead of SHG in #6 and #11. Thank you.