1. We like the graphic element built into the “A”. 2. We like the different colors used to represent the different divisions. We could continue that theme with each division we add. 3. We like that the “S” and the “T” are a ligature. 4. We like the kerning on the letters. 5. We are not wild about the typeface. We are afraid that it will look dated quickly. It also reminds us a little too much of the Star Trek logo.