Hi how's the selection process going? I still really like this it's abstract but but also has the letters in the correct way round. Some options I tried they were round the wrong way and looked like C J rather than S L. Hopefully we can discuss creating an app icon if this logo is chosen. Cheers.
Its really important you choose something that is strong and will stand the test of time. Almost all of them use an abstract icon to envokes a sporty feeling. I think my simple brandmark also achieves this. Please also check out my agencies website www.neverknowdefeat.com we have worked on many app branding projects before.
Sorry I didn't have time last night can do it tonight. I think the black and white one conveys how strong the logo is for now. The colour version only enhances this.
Hi Circle Skyy! Still one of my favorites. However I am about to share the logos with the rest of the team and would prefer to show them the color gradient version (here) with tighter gradients better separating / highlighting the "S" and the "L." I need for it to be just slightly more clear that is what they are looking at. It is only very slight, yet necessary. Cheers!
I will try and look at this later today or tomorrow. I still like this too. I think it's on par with other sports brands whilst having a modern app look to it.
Cool! One more request so we can see how it works with color. Couple of ideas: (1) make the icon a gradient between black and red - make the "S" red with a gradient into a black "L," or vice versa; (2) Same thing with corresponding color match to the words. i.e. - if the "S" in the icon is red, then make "Sport" red as well and "Locker" black, or vice versa. Hope this makes sense.
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Its really important you choose something that is strong and will stand the test of time. Almost all of them use an abstract icon to envokes a sporty feeling. I think my simple brandmark also achieves this. Please also check out my agencies website www.neverknowdefeat.com we have worked on many app branding projects before.
Thanks!