Thank you for reviewing my entries. Because of the name and your brief, I wanted to tie in your brand to something symbolic of schools. I chose to do the logo in a school "Letter" style. I used a contemporary font for "Outfitters". The branding would be accomplished by the overall look, and the color can be changed accordingly to best fit the article of clothing. I hope you like it. Your feedback and suggestions are always welcome. :)
Thanks for the ranking. Is there any feedback you can suggest? From what I can gather in the rankings, it looks like you want to target females. Will this the product not need to attract males? Also, should I stay away from a school theme and do a more general "female active wear" look?
Any thoughts you have will help me better identify and target the right market. :) I look forward to your response. Thanks.
I added an icon to the logo. I kept is very simple since the lettering itself is a wordmark type logo also. I made the little figures to represent the S and the W. I also tried some other color versions, but as I stated before, the logos lend themselves to color variations. So those can be changed on the fly depending on the application. (Think the Nike logo whereas the logo itself is used with different colors but still everyone recognizes the brand.) Any other suggests are always welcome.