The design is a custom typeface. The A creates a little creature playfully popping up in the center of the word. I took you demographics into consideration while designing the logo to create a clean, crisp, playful, and memorable mark that will have relevance across your entire target market. The little creature in the A can also be used outside of the mark as an avatar, app button, or other alternate branding options. Let me know if you need anything else. Thanks, Glendon