Is this for a permanent logo or just an ad in the magazine? If you are looking for a permanent logo then unfortunately, I think you may need to go in a different direction. I am being honest even though I have invested a ton of time in creating for you what I already did. If this will only used for the ad then I think it is headed in the right direction and yes the colors and look are appropriate.
This is a good article to read about what makes a good logo and I agree with it completely which is what I tried to accomplish in my very first submission. My style is smart, simple, clean.
http://justcreative.com/2009/07/27/what-makes-a-good-logo/Let me know what you think after you read it. Thanks.