Clients! Yikes! This is the LAST request I promise!
In all logo design variations de-emphasize “South Placer Transit” and bring it within the same emphasis context as “Information, Education, Training”. The marketing subcommittee unanimously agreed that emphasizing “South Placer Transit” made the logo appear like it applied to a new transit agency and not a program.
In all logo design variations, remove the word “and” and replace it either with the “&” symbol, or do not use it at all and just have the words “Information” “Education” “Training” separated with possibly some kind of marker symbol between the words
In some logo design variations, emphasize “South Placer Transit Information” , with the words “Education” “Training” sub-emphasized in the logo.
In some logo design variations, remove the word “Education”, resulting in some order of “South” “Placer” “Transit” “Information” & “Training”
In all logo design variations, the marketing subcommittee liked retaining the vertical green line and the current “bus” symbol in the logo.
The client LOVES this and has asked for the following:
Can you please provide four (4) variations of this preferred logo that address the following:
Remove the word “Program” from all four variations of the logo as this is something that we do not want to be included in the branding,
Make the words “Information” “Education” and “Training” larger and/or more emphasized in all four variations of the logo (these essentially are the core functions of the program),
Remove the rearview/side mirrors from the bus symbol in all variations of the logo,
For a couple of the variations, remove the green vertical line on the left side of the logo,
For a couple of the variations, extend the bottom line of the bus all the way to the left side of the logo, potentially separating the words “South Placer Transit” from the “Information”, “Education”, “Training” words
Comment Activity
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In all logo design variations de-emphasize “South Placer Transit” and bring it within the same emphasis context as “Information, Education, Training”. The marketing subcommittee unanimously agreed that emphasizing “South Placer Transit” made the logo appear like it applied to a new transit agency and not a program.
In all logo design variations, remove the word “and” and replace it either with the “&” symbol, or do not use it at all and just have the words “Information” “Education” “Training” separated with possibly some kind of marker symbol between the words
In some logo design variations, emphasize “South Placer Transit Information” , with the words “Education” “Training” sub-emphasized in the logo.
In some logo design variations, remove the word “Education”, resulting in some order of “South” “Placer” “Transit” “Information” & “Training”
In all logo design variations, the marketing subcommittee liked retaining the vertical green line and the current “bus” symbol in the logo.
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Can you please provide four (4) variations of this preferred logo that address the following:
Remove the word “Program” from all four variations of the logo as this is something that we do not want to be included in the branding,
Make the words “Information” “Education” and “Training” larger and/or more emphasized in all four variations of the logo (these essentially are the core functions of the program),
Remove the rearview/side mirrors from the bus symbol in all variations of the logo,
For a couple of the variations, remove the green vertical line on the left side of the logo,
For a couple of the variations, extend the bottom line of the bus all the way to the left side of the logo, potentially separating the words “South Placer Transit” from the “Information”, “Education”, “Training” words
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#325, #323, #322, #321, #320, #319, #317
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