Are you looking for wordmark or an abstract mark ? The reason why I am asking this is because you mentioned that the logo will be used in different merchandise . Are you looking for a standalone graphic that could represent the brand without the name ?
Hi there! Tricky question to answer. It's used in a variety of contexts so to whatever extent we can use it both with and without the standalone graphic the better. I think that #38/39 are very versatile logos and could be used in many situations. One thing we're trying to be very aware of is that we want the size of Sound and the size of Excursions to be the same (or excursions larger). Can you show me some options with that feedback in mind? Thanks!
Please find a few possible options in response to the above comments. I have tried to keep it minimilistic taking into account the printing aspect and embroidery (if any). In my opinion solid colors is the way to go. This design allows you to use both the graphic and name together. Please feel free to ask me for any changes that you may require.