Could you try it with other colouring? Blue is probably one of the few colours I don't think will work for juices. Its not associated with food at all.
In addition I'm not sure if the legibility is clear enough - I mean for me it's pretty obvious but I'm not sure if a customer that sees the logo for the first time will recognize it right away. Perhaps one could circle the oranges very smoothly in the same colour as the lettering!?
And is there a way to make the logo to seem more 3-D like so that it gets a bit more dynamic and "available"?