I prefer the colors in # 11 and #12. The black is too harsh and combined with the black, it conveys sexy to me more than elegance and professional. I like the idea of a shoe combined with the name. I am concerned that only including a woman's shoe will keep men away from the business. Also, something about the font is too plain. I don't need elaborate, but the font doesn't make me think of a professional business- it makes me think of fun and trendy.