We like the font and size of the Name and tag line. We also like that the image of the shoe is abstract and not literal. We like the idea of the sun and water, but we don't think the image conveys the image of a "shoe" clearly enough. The shoe seems to get lost in the image because of the arch. Also, given the idea of the sun and water, as well as the name harbor- we would like to see some blue in the image.