Hello,
Here is my initial design idea for your client's new brand: #23. I wanted to limit myself to a strong but simple horizontal layout, so that the store signage would be large and visible from afar. Not to mention, something that would reproduce great on any materials at any size (uniforms, packaging, biz cards, merch, etc.)
Let me know if you have any feedback or specific revisions you would like to see. I look forward to hearing what you think.
Thanks!