Smart Survival KitsLogo Design Contest

Logo Design Contest
Contests / Smart Survival Kits

Smart Survival Kits has selected their winning logo design.

For $300 they received 96 designs from 16 different designers from around the world.

Withdrawn

Prefers others.
#4

Withdrawn

Prefers others.
#3

Discussion

 
Client
Hi there! Thanks for participating in my tournament!

Here's some feedback on your designs:
1) Both designs are a bit simplistic and don't quite convey the sophistication our affluent and educated consumers seek in companies they purchase from. This is more true of the red design than the blue design.
2) I'm not sure what the globe in the blue design brings to the table. That imagery suggest 'global' or 'international' which is not a part of our strategy of offering
3) On the red design, I get that you're going for the emergency cross (e.g. hospital), however this was not immediately aparent. Can we try using negative letters (e.g. hollow white letters on a red background)?
4) Finally, on the red design, 'Survival Kits' is much too small. While I'd like to prioritize 'Smart', I don't want it to be that extreme

Hope that helps!
12 years ago
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