#10 and #11 look interesting. Few comments: 1. Can you try and use the font we already use on our website and see if it works? 2. The slingshot looks more of a Y letter than a slingshot. It doesn't communicate enough power I think. 3. Our 3 key values are: Elite, Tenacious and Rugged. See if you can amplify these so they are communicated more strongly in the logos. Especially the ruggedness. It should give the feel of an elite commando unit in the military.
Ray - thanks for making these changes. #28 looks in the right direction. Comments:
1. Can you think of a way of making the slingshot less of a Y and something more masculine? We're looking for military ruggedness. 2. I think the gold background is not so consistent with military unit patches. Can you play with the colors (switch between them) and see what works? Colors of #11 is one option that might work but would be interesting to try others.
Feedback: 1. It seems like you're using a different font than in the website. this is the font we use. http://www.fontsquirrel.com/fonts/Capture-it. In the logo it doesn't need to have the "wash" effect (it can be completely opaque). 2. Can you try and use just Slignshot Ops without the "Product Inceptions"? Perhaps the Slingshot at the top and Ops at the bottom? 3. Can you try and make the logo more "techie"? Perhaps make the slingshot itself more techie?