NZR - thanks so much. you have here some nice ideas. Few comments:
Regarding #17: 1. Can you try and use the font we already use in the website? 2. The direction with the wings coming out of the slingshot is very interesting. 3. One of the things we mentioned we want is to expressed Rugged culture. Can you make the logo more masculine (primarily the slingshot and wings)? So it has more of a military feel to it.
Regarding #16: 1. I think the slingshot together with the scull is really cool but it might be too aggressive for our clients :-)
NZR - one more thing regarding #17. Keep in mind that in certain cases we will want to use just the emblem without the the captions so the emblem should be dominant enough. Thanks!
1. While the wings convey masculinity they bring up associations related to biker culture. Any chance you can try and play with the wings so they're more "military wings"? 2. Another direction to try (instead of the wings): Can you try and make the circle a gear (like in a settings icon) where the slingshot is inside of it? 3. The text at the top doesn't sit right. Perhaps with my 2nd comment we could find a better place to put it. 4. Let's get rid of the Product Inceptions tag line. No need for it. It's very hard to eard it anyhow.