Hello GP - thank you for getting involved with my case! I am familiar with your work and are an excellent designer.
I appreciate you following the case description, but I feel we are missing out on the excitement factor of this logo. Being that skydiving is one of the most exciting activities to do in the world, I'm not feeling a lot of energy coming off of this design. I'm looking to feel speed, excitement, adventure.
With the grey background of entry #1, it makes me think that these jumpers are jumping on a dark, dreary day. I would be interested in developing a round logo with the lighthouse being much more prominent. The skydivers don't have to be quite so literal...perhaps an image of a parachute that looks more modernized or artistic.
The font is a bit blocky and doesn't represent excitement. It needs to be spiced up.
Hello GP - thank you for this design. It is an improvement, but still needs some tweaking.
Color - too much blue. Let's introduce a second color please.
Font - font is both too think (wide) on the word skydive and doesn't demonstrate action or speed.
Skydiver - I like the shape you've used...let's play with the appearance of the skydiver flying around the lighthouse..perhaps putting him at a 45 degree angle.
As the most exciting adventure on earth, I want to feel more energy.
#18 - Thank you for your submission thusfar. I think this latest one is a step closer in the right direction, but still off from what I'm looking for.
a). The biggest issue is that it's a bit too colorful.
b). Shaping. The round circle surrounding the lighthouse doesn't seem to fit and feels a bit forced. The round sun within the circle is just a bit too much. One of the designers has framed in the lighthouse with a rectangle...which I think might be a better way to go. You've done a good job with the shaping of the parachute and I like that.
c). Font is still off. Just a bit too busy.
Have a look at some of these skydiving related logos that reflect speed, excitement. These are the ways I'm going for, but with a clean modern look.