ShanteaLogo Design Contest

Great Question! And thanks for reaching out to discuss. The stack of stones were inspired from you write-up and objectives surrounding the idea of peace, calmness, relaxation and organic. The easiest way to achieve all of these, to me was to focus on the idea of balance. Balance is one's everyday life is the key to peace (ups vs downs), the key to calmness (happiness vs anger), and the key to relaxation (stress vs bliss). Additionally, it appeared to me that you were seeking balance between the ideals of India and America. There's also nothing more organic than using imagery that is from the earth in the stones. Finally, the smooth stones are also very prevalent in day spas and relaxation therapy so I thought it was a natural integration into the logo treatment. Here's a link to some actual occurances of the stacked stones in real life: https://s-media-cache-ak0.pinimg.com/236x/41/5d/15/415d1531e34ecbaa0a9556374ba52a47.jpg

Again, great question and if you have any more feedback that you'd like to see incorporated into finalizing this look I'd love to chat more.

-Andy

Very modern, nice. What does the stone pile represent?