The ones with the hands are just a little too busy. Like the wheels, cause it shows movement. like the hand cause it shows caring but the sun and the heart are just a bit too much.
I changed the colors, and i also added a larger wheel vs smaller wheel to give it a more motion feel.
Also, to make people more obvious, i used a two heads, leaning / looking towards each other inside the heart, with one line strip, that looks like they are reaching into each other arms / patting / etc , as to give the message of being a caring companion, also that arm / line abstract can be seen as a smile mouth and two eyes above it, just another perspective.
Hope you like this one, let me know your comments so i can develop on it further.
On a side note, and as a moderator mentioned at your contest public page, it is a known conduct here, the designer who comes up with a unique concept, is the only one allowed to develop on that concept and work on fine tunning it for the CH liking.
I therefore, retain the following as my unique introduced concept at your contest :
1. using a heart shape / with humans / inside a house or scoping the whole house from outside the heart
2. using the wheels to the bottom of the house / heart shape to give the motion aspect
Other designers are welcomed to use any other elements or the boxes for example you mentioned straight in the brief.
Thanks for understanding, and let me know any feedback you get or suggestions you'd like to see specific and i will glady re-work on them for you.
Thanks for the info regarding concept. This is my first time with this website. I removed my comment from the other comment section. I think we need to get back closer to the original logo #38. Your recent submissions were too comical. You are venturing too far away from that. We like the sophistication and the color of that logo. But you need to work on the people element. It's still missing.
Let me know what else you need to see, feel free to ask as many as you want, i will make sure i do it for you as you are visioning it or as suggested by one of your teams at your end.
#76 , i really hope this is more real and closer to what you are wanting to capture in my heart inside a house moving concept :)
as you see, i made the two persons more clearer, female and male, holding hands in middle, warm / friendly / safe, taking care of seniors and moving them, with compassion ( heart in house moving ).
It is much better. much more of what we were looking for. It's up to my boss now. He's got the final say. I can't re-rank to the top without his say. Hell look at it tonight. Thanks for all your work on getting it right.
Based on your specified requests i've came up with those, having my own different unique flavor / touch in the persons shape, and the other elements / suggestions by me as seen in :
#109, #110, #111 , #112 and #113
Let me know what you think now and what other revisions you'd like to see.
Kareem, Can you make the arrow in #109 go from the big house to the small house. Because most people are downsizing. And delete the heart and the in the small house except the windows. It's bit busy in there. Delete the movement swashes. My boss thought it was going too fast. Can you use the orange that you started with in entry #2? We like that softer tones in that logo.