Here is my logo for your review: an updated take on your current one, with a more modern font. I also added 3 stars on either side of the emblem: the two smaller ones to represent (HEALTH) & (NUTRITION), which combine into the big white one (LIFESTYLE). Thanks for looking.
Pros :: used original sculptor man; fun “converse” like logo great for men and women Cons :: don’t know if we like the SF in the middle; looks like a college logo; not sure how it would embroider Suggestions :: make it look more vintage, old school grunt gym look
Thanks for the detailed feedback; very much appreciated. I will work on some new variations for you as soon as I get to my studio this evening. Talk with you then!
Here are two new versions for you to check out. I think it would be cool to have a tough vintage version of the logo for print (#50). But then for embroidery, you would obviously not be able to do that effectively--therefore, the regular version (#49) would have to be used. I have the textured effect on its own layer within the artwork, making it quick and easy turn it "on" & "off". All of the linework and colors of #49 are bold and clean, which would stitch great on apparel and uniforms. It should be a piece of cake to digitize this at any crest size (perhaps 2" high would be the way to go, to ensure you can also go on caps/hats too).
Here is a new layout, per your requests. The original logo in the middle is still my initial attempt at it; I will be happy to swap it out for a more accurate one as needed.
I took another stab at recreating the original muscle sculpor more accurately. I hope you find this to be a much closer spot-on version of him. Thanks!