Very creative! I like the idea of the arrows in both directions... the s as a player in motion is really cool. It's a great concept, but it feels overloaded... too crowded. I'm not sure if all of the elements can work together in the same design like this, but if you could make it work, it could be great!
I like the lowercase font. It's simple. Maybe it doesn't need more than that. Definitely push your idea.
If you leave a comment and i don't make adjustments right away, I am not ignoring you. (It's my birthday today, so I have to renew my car registration and I'm being taken out to dinner.) So, I will get to you. Appreciate the feedback. Feel free to state the likes (and dislikes, as long as they are constructive, of course. :-) Sometimes they are almost more important the the likes).
Again, appreciate the feedback and thanks for ranking me.